Businesses used to be limited to using static billboards to promote their brands. They now have more alternatives to spread their messages to as many people as possible thanks to advanced technology.
These contemporary advertising strategies are gaining ground in the market thanks to the rising popularity of digital signs and the continued dominance of video content. The utilization of LED video walls is one of them. They are presumably familiar to you from drives through downtown or the metro area. They’ve gained notoriety because of their more advanced screens and very straightforward applications.
Here are the essentials you need to know if you haven’t considered employing them for your advertising.
What Is An LED Video Wall Exactly?
We must first comprehend what LED actually is in order to comprehend LED walls.
They are also known as LEDs, and they emit light when an electrical current flows through small circuits. These are directed light fixtures as opposed to conventional light fixtures, which disperse light for poor lighting quality.
There have been LEDs for a very long time. Manufacturers have incorporated digital displays into a variety of products since the switch to them, including smart lighting, TV screens, and monitors. Their enduring appeal can be attributed to their extended lifespan, adaptability, and superior energy efficiency compared to other light sources.
LEDs have entered additional fields, including digital signs, despite the fact that the technology is not novel. This is due to technological advancements and shifting market demands.
Flat-panel displays called LED video walls have tiny LED bulbs inside of them that produce full-color pixels for high-resolution images.
These have revolutionized the digital signage industry and have been a popular choice for both indoor and outdoor displays. Innovative businesses like the Texas-based Ultravision are currently the market leaders for LED video walls. To provide a genuinely breathtaking viewing experience for target audiences, they assist in providing a variety of displays for all types of commercial contexts, from retail displays to enormous billboards.
What Industries Use LED Video Walls?
Anywhere from big screens in renowned sporting arenas to billboards in high-rise hotels, LED video walls can be employed.
Here are some of the more commonplace, even unexpected, applications for these inventions:
To show personalized material, an LED video wall may easily connect to your laptops, broadcast video systems, and videoconferencing equipment. Some may be touch-sensitive, giving your audience the most immersive interactive experience.
Why are LED video walls so fantastic?
Here are some benefits these displays provide companies like yours if you’re still not persuaded by their adaptability.
- Continuous Viewing
The seamless viewing experience that LED video walls provides sets them apart from other forms of digital signage.
Modern LED displays lack image grids in between and has frameless edges. Additionally, the majority have surface-mounted diode (SMD) or chip-on-board (CON) technology, which boosts luminosity while permitting a wider viewing angle.
- Displays with crystal clarity
Speaking about larger perspectives, ambient illumination is resistant to the impacts of LED video walls. This implies that the content shown on the screen won’t be impacted by the current lighting conditions.
Compared to other types of digital signage, LEDs produce visuals that are much brighter, sharper, and crisper since they emit their own light.
LED video walls are an imperative necessity for locations like virtual studios and outdoor events due to their improved image clarity.
- Flexibility and simple installation
The constructions of LED video walls are light and thin. They are now simpler to set up and install in various locations. In contrast, they are simpler to disassemble and move between venues than conventional projection panels.
Due to their portability, LED video walls are the best option when taking venue constraints and setup times into account. Additionally, they can be put together in any size and shape based on your demands and specifications. This flexibility allows you to use all of your creative energy when planning your event.
LED panels are expensive; fortunately, they have recently become considerably more accessible. Additionally, you don’t need to buy additional accessories like projectors and extra screens to make them function. In the long run, that means more money saved.
The fact that LED panels survive a long time further increases their cost-effectiveness. A LED video wall can last up to 200,000 hours with proper use and care. It can endure for ten or twenty years, depending on how frequently you use it.Aside from that, LED walls require little maintenance. As opposed to projectors, you won’t need to worry about updating components like filters or light bulbs.